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AIBP ASEAN B2B Growth

The AIBP ASEAN B2B Growth Podcast is a series of fireside chats and interviews with business leaders in Southeast Asia focused on growing B2B businesses in the region. Each episode will feature a company which is rapidly growing their business in the region and will cover topics such as Business Strategy, Sales & Marketing, Enterprise Technology, Innovation and Financial metrics. Connect with us to learn more: https://www.linkedin.com/in/aibp/

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AIBP ASEAN B2B Growth

Sinarmas Land: Turning Urban Data into Action

April 22, 2025 • AIBP • Episode 64

In this episode, we are joined by Darwin Poso, Vice President of Enterprise Data Management at Sinarmas Land, one of Indonesia’s most prominent property developers. With a background spanning digital transformation and enterprise data strategy, Darwin shares how his team approaches innovation—from small, scalable data projects to organisation-wide knowledge initiatives. We explore the role of measurable innovation, cross-functional collaboration, and the practical application of AI in shaping urban environments

Sinarmas Land is Indonesia’s largest and most diversified property developer, with a history dating back to 1984. Listed on the Singapore Exchange, the company has a market capitalisation of approximately USD 1.06 billion as of March 2025

Sinarmas Land operates across residential, commercial, industrial, and integrated township developments. Its flagship project, BSD City, spans 60 square kilometres in Greater Jakarta—accounting for approximately 9% of Jakarta's total area—and serves as a testbed for smart city solutions integrating infrastructure, digital services, and sustainable planning.